Pay-per-click (PPC) advertising is one of the most effective ways for HVAC companies to generate consistent leads — fast. But without a well-calculated budget, even the best campaigns can underperform or waste money. Many HVAC business owners ask the same question: How much should we actually be spending on PPC each month? The answer depends … Read more
Pay-per-click (PPC) advertising is one of the most effective ways for HVAC companies to generate leads fast — but only when campaigns are set up and managed properly. Too often, HVAC businesses waste thousands of dollars on PPC due to simple, avoidable mistakes that kill their return on investment. Whether you’re targeting residential, commercial, or … Read more
Google Ads can be a powerful lead generation tool for HVAC businesses, but rising costs are eating into margins. With increased competition and automated bidding, it’s easy to burn through budget without seeing a solid return. However, reducing your cost per lead doesn’t mean pulling back on visibility or volume — it means getting smarter … Read more